BY FRIENDS > STUFF THAT INSPIRED
NIËL, CAUGHT HIS ATTENTION
OR WAS CREATED BY THE MANY FINE
COLLEAGUES AND COLLABORATORS
HE LIKES TO TEAM UP WITH:
Urban Symbiose > Check out the architects from Urban Symbiose on www.urbansymbiose.com. Architect Job Mouwen is a profesional with hart and soul. The company's moto: activate architecture, sustain the future.
Oof Verschuren > I found some old ads I ones made for Philips. The pictures I shot with photographer Oof Verschuren are still lovely and could have been made yesterday. (In my humble opinion :-)
Caren van Eijle > Caren took care of the photography for our daughters arrival. I like her style. Open and loose. She is able to capture the moment. I look forward to see more of her work!
The Big Green Egg > I've been having great fun with my good friend and colleague Ton van Veen working for Big Green Egg. Together with chefs Arjen Rector en Michel Lambermon. Check out the beautiful and above all tasty dishes of the Month Menu's: http://www.biggreenegg.eu/nl/menu-of-the-month/
new collaborations > Check out: www.the-others.eu Chris Visser is the hart and soul of this powerful creative agency. The Others bring a effective and creative focus on realizing any challenge a client has to offer. A vision we share.
IPHORA > Andre Vredenburg from IPHORA helpt us realize my designs for the first shop-in-shops for PureGreed. I'm quite happy with the result! They can be visited in 'Het Arsenaal' in Naarden Vesting. Thank you André!
FUYL > Michel Poldervaart and Kim Bekenbroek from FUYL and photographer John Janssen have been the motor behind the shoot for PG. FUYL has a very dedicated and full service approach in managing their projects. I loved working with them and look forward to the next one!!
karate kid > John Janssen made me fly. Thank you John!! Admire the work of this great fotographer on: http://www.janssenfotografie.nl
masked > Project Masked was shot by Shemara de Cock. Beautiful Caravagio style light. Admire the whole collection on: www.shemara.nl
playstation > This a golden oldie made by copy buddy Ralph Wilmes at TWBA for Playstation. it still says everything that needs to be said.
MOOOOIIIIII > Marcel Wanders at the Stedelijk Museum Amsterdam. You can't buy happiness but you can buy a little Marcel Wanders.
angry birds!!! > Colleague Edward den Ouden created this campaign for Loogman carwash. I love it!!
Nike > Beautiful Nike campaign
Another RAAR breed of men > Studio RAAR teamed up with Photographer Ruud Baan and stylist Isis Vaandrager & Kim Keizer to capture RAAR at it’s best.
Great architecture, amazing cutlery and...fabulous typography > In 1937 world famous architect Arne Jacobs designed a fabulous Bauhaus style typography for the city hall of Aarhus in Denmark. To my great enjoyment you can now buy beautiful cups with this great typography printed on them. I want them all!!
Meet John Baldessari > Must see mini Doc.about this great artist that inspires me. V/O by Tom Waits
This is gonna hurt > Made for dokterdokter.nl
Op Facebook Ben Ik Leuker! > People are nicer on FB than in the real world. How do you cope with that as a brand that wants conversion and engagement?
Dokterdokter.nl > One of three short films for the Dutch site dokterdokter.nl They'll never get old.
Great stuff: GEROLSTEINER > Sometimes you see a piece of work that's special. So special that you are jealous that we did not make it. Mortierbrigade Belgium made Gerolsteiner famous by being smart, witty and relevant with this extraordinary campaign. Chapeau!
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About
> CREATIVE STRATEGY
> ADVERTISING CONCEPTS
> CREATIVE DIRECTION
> CREATIVE DEVELOPMENT
> BRAND & PRODUCT
CONCEPTS
Niël is an independent creative director, chief designer and co-owner of the Leather Design brand PureGreed, proud father, art enthusiast, design devotee, foodie and grape nut with an extensive collection of fine wine, a background in art direction and over 18 years of experience in advertising. He brings a keen strategic focus to the process of developing campaigns, brands, products and activation programs, giving you a plan, not just an idea. Besides working within big agencies on big accounts, his track record also extends to working direct to client, using his network of experts to meet the needs of any given project. Whether part of the team or leading the team, Niël always goes for solutions you’ll love and solutions that work.
CREATIVE STRATEGY > Great concepts are built on sound strategies. If you have doubts about your strategy, Niël can help you to iron out any weak points and make sure you get a plan, not just an idea.
ADVERTISING CONCEPTS > Timely and hands-on creation of effective advertising concepts and activation programs.
CREATIVE DIRECTION > Guiding a project, team or agency from briefing to result.
CREATIVE DEVELOPMENT > Guiding the strategic and creative process, using a network that includes everyone from web developers, online designers and 3D artists to writers, photographers and directors to turn imagination into realization.
BRAND & PRODUCT CREATION > The development of new brand concepts and products. Holistic brand thinking from proposition, to name, to product, to communication etc.
More info
Orange, Vodafone, Sizz, MTS (Russian Telecom), Online, Nivea, Eucerin, Holland Casino, Centerparcs, Swiss Re, ING Bank, Postbank, ABN Amro, Rabobank, Allianz, Aegon, American Express, MoneYou, Financial Times, Barclay, Winston, Canon, Unicef, KLM, Auto Trader, Mazda, Ford, NS, Bridgestone, JVC, SAP, Nuon, Essent, Postcode Loterij, Bankgiro Loterij, Vrienden Loterij, etc, etc.
FROM FMCG TO FINANCIAL TO HEALTHCARE TO TELECOM,
NIËL SPECIALIZES IN TARGETED THINKING THAT SYNTHESIZES
OFFLINE, ONLINE AND LIFE BRAND EXPERIENCE
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